About Me

Susan Wood Copywriting in Lake Tahoe

A poet and a killer, my approach to projects balances sensitivity and intensity. I’ve logged decades of experience in communications, carrying that rare blend of writing experience in both journalism and ad copy disciplines.

The former has taken me up and down the state of California, covering stories as diverse as the catastrophic Angora fire in 2007 near South Lake Tahoe to the 2002 Olympic torch run through town in which I ran a leg of my own.

The latter – my ad copywriting experience has taken me in house to a slew of large companies ranging from the Guitar Center to Puritan Bennett. I’ve worked inside some notable agencies including McCaffrey & McCall, handling Epson computers and Mattel licensing division, as well as the Evans Group catering to Glendale Federal and the Pasadena Agency with The Broadway and ITC Entertainment.

My strongest suit lies in conceptual development. I’m an idea person. My philosophy is such that every campaign starts with that great idea, often an observation of life’s simple, memorable moments.

Resume

Susan Wood                        South Lake Tahoe, CA

(775) 298-6180                   copysue1@yahoo.com   www.susanwoodcopywriting.com

 

Title/Functional role: Copywriting, marketing communications, public relations

-Campaign concepts              -Press releases                         -Event planning

-Project management               -Promotional writing               -Program training

 

Job Experience: Copy and Public relations

2007-present: AAA member services; staged events for image branding and secured 170 memberships, 110 cross sells and 218 automatic renewals in one year

1990-1994: Trade Service Corporation publishing company; developed publicity campaign for Movie Recall software program for video enthusiasts, receiving 20 million national impressions

 

1988-1990: McCaffrey & McCall ad agency; created campaign concepts for clients such as Boy Scouts of America, Mattel licensing division and Epson computers

 

1986-1988: Hamilton Avnet electronics distributor; created campaigns for clients such as Intel, Motorola and Panasonic; helped to put on Super Bowl for electronic components executives

 

Free lance: -San Diego Marathon; to increase attendance and did so by 40 percent

-Sharp Healthcare; to launch special mind-body division

-Baskin Robbins; to maintain name recognition in competitive ice cream industry

-Thornton Winery; to brand a Temecula winery in a lesser known destination

-ITC Entertainment; to increase business of video releases

-Virginia City Tourism Agency; to distinguish the old mining town in its website presence

 

Professional writing/editorial

2009-present: Lake Tahoe News daily news website; reporter, associate editor, public relations

2000-2007: Tahoe Daily Tribune newspaper; staff writer in features, business, city, travel

1998-1999: North Coast Journal magazine; news editor

1997-1998: Daily Triplicate newspaper; staff writer in features, city, travel, courts

1995-1997: North County Times newspaper; staff writer in public safety

 

Education: 1986-2015

Media Bistro Avant Guild advanced copywriting course

UC San Diego extended studies copyediting

The Advertising Center BA in copywriting and creative concepts

Fullerton College AA in communications

 

Professional Development: Art Academy of San Diego: copywriting instructor

North American Travel Journalist Association: award-winning writer and member

Communicating Arts Group of San Diego: member and contributing writer

Hi Sierran (Sierra Club San Diego chapter) contributing writer