Susan Wood CopywritingSusan Wood Copywriting

by Susan Wood

When it comes to facial recognition technology, most Americans trust law enforcement agencies to use the capability responsibly. They don’t have the same tendency with advertisers, Adweek reported.

A new Pew Research Center survey has discovered this finding among 56 percent of U.S. citizens.

In recent years, tech firms such as Apple have taken on the technology as a security measure for its customers to unlock their smart phones while Facebook turns to the technology to identify people in pictures, Fortune added.

As many aspects of with its propensity for possible error, have we as a society placed too much faith in computer technology?

Susan Wood
About Susan Wood
Susan Wood's ad copywriting experience has taken her to a slew of large companies ranging from Guitar Center to Puritan Bennett. She's worked inside some notable agencies including McCaffrey & McCall, handling Epson computers and Mattel licensing division, as well as the Evans Group catering to Glendale Federal and the Pasadena Agency with The Broadway and ITC Entertainment. Her strongest suit lies in conceptual development. She's an idea person. Her philosophy is such that every campaign starts with that great idea, often an observation of life’s simple, memorable moments.