Susan Wood CopywritingSusan Wood Copywriting

by Susan Wood

AT&T is considering getting into the live-streaming business after it reported a disappointing quarter amid the coronavirus pandemic, Adweek reported.

The telecom giant lost another 897,000 premium television subscribers in the time period ending March 31, 2020.

WarnerMedia operating earnings in the first quarter fell amid the virus impact, like many other companies.

Are more companies going to follow suit amid this unprecedented societal change?

 

Susan Wood
About Susan Wood
Susan Wood's ad copywriting experience has taken her to a slew of large companies ranging from Guitar Center to Puritan Bennett. She's worked inside some notable agencies including McCaffrey & McCall, handling Epson computers and Mattel licensing division, as well as the Evans Group catering to Glendale Federal and the Pasadena Agency with The Broadway and ITC Entertainment. Her strongest suit lies in conceptual development. She's an idea person. Her philosophy is such that every campaign starts with that great idea, often an observation of life’s simple, memorable moments.