Susan Wood CopywritingSusan Wood Copywriting

by Susan Wood

Everyone loves a Cinderella story.

That’s why when the Chicago Cubs flirted with the opportunity to end a 108-year drought of winning the World Series, many people with no ties to the team or even the city took up their cause. No more goats, outfield fans grabbing balls or even black cats can tarnish their image.

And there you have it. They won, and with that, won a ratings competition too.

According to Adweek, 40 million people tuned in to watch the Cubs win the World Series in a nail-biting Game 7. This makes it the most watched baseball game in a quarter century. The last game to top the 40-million mark was in 1991, with Game 6 earning 40.8 million viewers.

To put this into perspective, nearly 40 percent of the televisions in use that Wednesday night were tuned in to the game on Fox.

The seven-game average audience for this series, 22.85 million, also makes the 2016 World Series the most watched since 2004’s Boston Red Sox sweep of the St. Louis Cardinals to break their own 86-year “Curse of the Bambino” with a four-game average of 25.39 million.

So how superstitious are we as a viewing audience in wanting to end curses? Major League Baseball has been deemed superstitious with how players behave. Could that translate to the viewing audience?

Susan Wood
About Susan Wood
Susan Wood's ad copywriting experience has taken her to a slew of large companies ranging from Guitar Center to Puritan Bennett. She's worked inside some notable agencies including McCaffrey & McCall, handling Epson computers and Mattel licensing division, as well as the Evans Group catering to Glendale Federal and the Pasadena Agency with The Broadway and ITC Entertainment. Her strongest suit lies in conceptual development. She's an idea person. Her philosophy is such that every campaign starts with that great idea, often an observation of life’s simple, memorable moments.