Susan Wood CopywritingSusan Wood Copywriting

by Susan Wood

The last holdout for diversity dropped out of the presidential race as a Democratic contender for the 2020 election, lighting up the airwaves and newsprint pages with strategic positioning statements as the season heats up.

As the last woman standing, Elizabeth Warren exited the race for president this week, after her avalanche of progressive proposals came to an end, the New York Times reported. However, she failed to garner the broad spectrum of voters necessary to secure the nomination.

Is electability the key question in a nation divided and how does the media play a role in that assumption?


Susan Wood
About Susan Wood
Susan Wood's ad copywriting experience has taken her to a slew of large companies ranging from Guitar Center to Puritan Bennett. She's worked inside some notable agencies including McCaffrey & McCall, handling Epson computers and Mattel licensing division, as well as the Evans Group catering to Glendale Federal and the Pasadena Agency with The Broadway and ITC Entertainment. Her strongest suit lies in conceptual development. She's an idea person. Her philosophy is such that every campaign starts with that great idea, often an observation of life’s simple, memorable moments.