Susan Wood CopywritingSusan Wood Copywriting

by Susan Wood

AMC Networks has revamped its upfront strategy a few times after the coronavirus pandemic forced the cancellation of its event last month, Adweek reported.

The television network has intended to launch a new content room as a means of luring sponsors to its programming, Variety added.

Susan Wood
About Susan Wood
Susan Wood's ad copywriting experience has taken her to a slew of large companies ranging from Guitar Center to Puritan Bennett. She's worked inside some notable agencies including McCaffrey & McCall, handling Epson computers and Mattel licensing division, as well as the Evans Group catering to Glendale Federal and the Pasadena Agency with The Broadway and ITC Entertainment. Her strongest suit lies in conceptual development. She's an idea person. Her philosophy is such that every campaign starts with that great idea, often an observation of life’s simple, memorable moments.