Susan Wood CopywritingSusan Wood Copywriting

by Susan Wood

When Nielsen decided to put on hold its plan for a national out-of-home measurement rollout for its television data measurement offering, the company experienced a backlash from the networks, Adweek reported.

The integration would add people viewing television in bars, restaurants and hotels, among other outlets.

Susan Wood
About Susan Wood
Susan Wood's ad copywriting experience has taken her to a slew of large companies ranging from Guitar Center to Puritan Bennett. She's worked inside some notable agencies including McCaffrey & McCall, handling Epson computers and Mattel licensing division, as well as the Evans Group catering to Glendale Federal and the Pasadena Agency with The Broadway and ITC Entertainment. Her strongest suit lies in conceptual development. She's an idea person. Her philosophy is such that every campaign starts with that great idea, often an observation of life’s simple, memorable moments.